I’ve been having so much fun with Snapchat and Facebook Live that I wanted to report back on my experience. If you’re a food blogger too, this should help you decide whether these new platforms are for you; and if you’re a reader of food blogs, you’ll learn what’s in it for you!
Wait, what’s Snapchat?
Snapchat is a smartphone application* that was originally used by teens to exchange photos, short videos, and text messages that disappeared as soon as the recipient had viewed them.
The app has gradually gained features, and as it did, attracted a wider following with more grownups. The most significant change is the possibility of adding your photos and videos to your public “story”, which lives for just 24 hours before disappearing. Any snapchatters who adds you (I’m clotildenet!) can then view your daily story, get a feel for what you’ve been up to, and send a quick comment if they want to.
The general aesthetic of Snapchat is very unpolished, and the tone is light and fun. On your images and videos you can add text captions, emoticons, and very basic drawings made with the fat tip of your finger on your tiny screen. The idea is not to worry about lighting and the perfect frame, nor is it to labor for hours over prettification and curation. The idea is to just shoot and share, shoot and share, knowing it will live for just 24 hours** so if you’re not 100% happy with what you put out, well, tomorrow’s another day.
The result is a marvelously refreshing social media platform that is undemanding and unthreatening, through which to share daily nothings and just be yourself. (I enjoyed this related article.)