Huckleberry is a bakery and café in Santa Monica that is run by baker Zoe Nathan and her husband Josh Loeb. Although I’ve never had a chance to visit myself, I understand it’s a wildly popular place that has successfully disproven the nay-sayers who told Zoe Nathan that, “nobody eats bread and pastries anymore,” least of all in LA.
It did not disappoint: it is a gorgeous book, with a sunny polka-dotted pattern printed on the edges of the pages that makes you want to place it backwards on your bookshelf, and Matt Armendariz’s delectable photography. Although the book was co-written by Zoe Nathan, her husband, and their long-time associate Laurel Almerinda, they have chosen Zoe Nathan’s voice to guide the reader through the book, in a day in the life format that starts at 3:30am (oy!) with “Muffins” and ends at 10am with “Coffee and other beverages”.
Nathan’s is an opinionated voice, too, one that does not mince words — considering the tone of Gabrielle Hamilton’s new Prune cookbook, could this be a trend? — and is pretty honest about the hard work and emotional roller coaster involved in running a successful bakery.
I’ve particularly enjoyed the general baking advice that she shares at the front of the book, and thought I’d share the five baking lessons that have stuck with me the most.
1. Color is flavor
Most bakers, myself included, are so afraid of burning things they usually take their baked goods out of the oven before they have reached the apex of their flavor.
It’s perfectly understandable — who wants charred cake? — but the fact is, a tart crust is much crispier and tastier if it is allowed get to the brown side of golden; a crumble or cobbler (Nathan’s example) needs plenty of time for the fruit to completely collapse and soften; a naturally leavened baguette or sourdough loaf expresses its full complexity when it is darker than we think.
Zoe Nathan says we should “treat [color] as another ingredient to be measured” and encourages us to “flirt with disaster” and push the baking time just a little more than completely comfortable. And in truth, there is often a lot more time than we think between underbaked, just right, and overbaked.